MONEY FOR OLD ROPE
MONEY FOR OLD ROPE
How can you make old rope attractive to scientists?
Ravensbourne x Stormbrands project, 2022, togeather with Sofia Osvald.
Role: Strategy, Copy, Art Direction
Challenge
The London based design agency Stormbrands gave us the brief to find a new future proof purpose of the mystery object.
Mystery Object: Old Rope
Mystery Audience: Scientists
Insight
There is an abundance of old rope polluting our oceans and a common need among scientists is money.
Solution
Give the brief to the scientists to solve. We created a competition for scientists to create new value and purpose for old rope polluting the sea where the winner gets their next project funded.
Using a clean, simple, copy driven design showcasing the potential outcomes of winning the competition and making your next project into reality.
